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XMscience | Experience Management (XM) Professionals

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Vineyard, Utah 84059 United States

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About

We are seasoned Experience Management (XM) experts with a passion for turning complex data into strategic insights. We blend cutting-edge analytics with a human-centered approach to revolutionize interactions.

Our core expertise includes:

Customer & Brand Experience:

Customer Experience (CX) Optimization
Voice of Customer (VoC) Program Development
Product (PX) & Brand (BX) Experience
Competitor Benchmarking, Brand Awareness, & Reputation Tracking
Market Research, Product Naming, & Concept Testing

Employee & Leadership:

Employee Experience (EX) & Engagement
Onboarding, Training, & Exit Program Evaluation
Culture and Climate Assessments
Customer & Employee Effort, Feedback, Engagement, & Retention
Net Promoter Score (NPS) Analysis

Digital & Data Insights:

Digital Transformation & Big Data Insights
Sales Potential & Outcomes Analysis
Journey Mapping & Customer Segmentation
Longitudinal Metrics Tracking & Pulses
Text and Sentiment Analytics
Pricing & Price Sensitivity
Workflow & Automation Optimization

We employ quantitative and qualitative research methods – surveys, observations, focus groups, one-on-one interviews, and experimentation – to collect primary data to answer every research question imaginable. We tie attitudinal and behavioral metrics to operational outcomes and success indicators that offer compelling insights to improve the bottom line and beyond.

With a data-driven and creative mindset, we lead transformative projects delivering real results:

We have identified $12.4 million in unrealized sales potential for a global consumer packaged goods premium brand.
We have aligned 50+ international markets across seven (7) CX areas and 65+ customer touchpoints to facilitate quarterly and annual global planning efforts.
We have extracted and organized hundreds of customer journey “peaks” and “pits” for five (5) distinct customer journeys utilizing three (3) years of archived CX qualitative data.
And many, many more...

With 17+ years in industry, we offer a perfect blend of academic rigor and practical application for unparalleled insights.

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Blogs 5

Blogs » Product Development » Customer Feedback and Product Improvement

The Secret Weapon Behind Thriving Businesses? Exceptional Customer Experiences!

Vineyard, Utah 84059 United States

Customer Experience (CX) is a strategic orchestration of customer interactions by businesses and encompasses all touchpoints in the customer journey.

Blogs » Starting a Business » Market Research

Unlock the Code to Success with Local Market Research Secrets

Vineyard, Utah 84059 United States

Local market research is crucial for business success, offering insights into consumer behavior, competitor strategies, and emerging trends. Leverage data analytics and understand local nuance.

Blogs » Product Development » Customer Feedback and Product Improvement

Why Product Experience (PX) Should Be Your Next Business Focus

Vineyard, Utah 84059 United States

Product Experience (PX) is an approach to managing the end-to-end experience of a customer using a product or service.

Blogs » Marketing and Sales » Analytics and Data-Driven Marketing

Experience Management (XM) Program

Vineyard, Utah 84059 United States

XM is a program that helps businesses improve the overall experience of their customers, employees, and stakeholders by collecting and actioning feedback.