About

Hello, We’re XMscience – Your Partners in Transformational Experiences!

We are seasoned Experience Management (XM) experts with a passion for turning complex data into strategic insights. We blend cutting-edge analytics with a human-centered approach to revolutionize customer, employee, product, and brand interactions.

🚀 What We Do Best

We design and implement holistic experience strategies that drive growth and elevate engagement. Our core expertise includes:

Customer & Brand Experience:

• Customer Experience (CX) Optimization
• Voice of Customer (VoC) Program Development
• Product (PX) & Brand (BX) Experience
• Competitor Benchmarking, Brand Awareness, & Reputation Tracking
• Market Research, Product Naming, & Concept Testing

Employee & Leadership:

• Employee Experience (EX) & Engagement
• Onboarding, Training, & Exit Program Evaluation
• Culture and Climate Assessments
• Customer & Employee Effort, Feedback, Engagement, & Retention
• Net Promoter Score (NPS) Analysis

Digital & Data Insights:

• Digital Transformation & Big Data Insights
• Sales Potential & Outcomes Analysis
• Journey Mapping & Customer Segmentation
• Longitudinal Metrics Tracking & Pulses
• Text and Sentiment Analytics
• Pricing & Price Sensitivity
• Workflow & Automation Optimization

We employ quantitative and qualitative research methods – surveys, observations, focus groups, one-on-one interviews, and experimentation – to collect primary data to answer every research question imaginable. We tie attitudinal and behavioral metrics to operational outcomes and success indicators that offer compelling insights to improve the bottom line and beyond.

💡 What We Bring to Your Vision

With a data-driven and creative mindset, we lead transformative projects delivering real results:

• We have identified $12.1 million in unrealized sales potential for a global consumer packaged goods premium brand.
• We have aligned 50+ international markets across seven (7) CX areas and 65+ customer touchpoints to facilitate quarterly and annual global planning efforts.
• We have extracted and organized hundreds of customer journey “peaks” and “pits” for five (5) distinct customer journeys utilizing three (3) years of archived CX qualitative data.
• We have reduced voluntary turnover for three state government agencies by revitalizing leadership development opportunities and employee engagement.
• And many, many more...

With 17+ years in industry and 10+ years teaching in higher education, we offer a perfect blend of academic rigor and practical application for unparalleled insights.