Experience Management

Design. Deliver. Delight.

XM white blue

At XMscience, Experience Management (XM) is our holistic approach to elevating every stakeholder interaction. By harnessing real-time data and a human-centered methodology, we enable organizations to design, deliver, and continuously improve experiences across all touchpoints.

Through our XM program, businesses gain a powerful tool to transform feedback into actionable insights. We collect data from various sources – be it customer service, product development, employee engagement, or brand loyalty – to pinpoint areas of excellence and identify opportunities for improvement. This insight-driven approach allows companies to develop targeted strategies, prioritizing actions that will have the most significant impact on overall satisfaction.

Ultimately, our XM program isn’t just about boosting satisfaction – it’s about driving loyalty and fueling revenue growth. By creating consistently positive experiences for customers and employees alike, businesses not only increase the likelihood of repeat business but also inspire enthusiastic recommendations and lasting relationships. In essence, XM empowers organizations to adopt a more human-centered approach to decision-making while gaining valuable, real-time insights into their operational performance.

Mark North XMscience Headshot

Hi, I'm Mark and I’m an Industrial-Organizational Psychologist with a passion for Experience Management (XM). I specialize in helping businesses create exceptional experiences for employees, customers, and stakeholders of every kind by leveraging data-driven insights and actionable strategies. From improving employee engagement to crafting unforgettable customer journeys, I’m dedicated to aligning human experiences with organizational success.

I believe that behind every successful organization is a commitment to understanding and enhancing the experiences of the people who drive it. Whether it’s fostering an empowering workplace culture or building brand loyalty through customer satisfaction, my mission is to enable businesses to thrive by putting people first.

When I’m not helping organizations grow, you’ll find me sharing insights on XM trends, exploring innovative solutions for engagement, or connecting with professionals who are equally passionate about creating positive change.

Let’s connect and discuss how we can turn your challenges into opportunities for success!

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We believe that every interaction matters. Our customer experience (CX) strategies focus on understanding customer needs, anticipating their desires, and creating a seamless journey – from the first touchpoint to post-purchase support. By providing personalized experiences, we help your business build strong, lasting relationships that lead to repeat business and enthusiastic word-of-mouth referrals.

Customer Experience
Employee Experience
EX-cutout

Happy employees are the cornerstone of a thriving organization. Our employee experience (EX) programs are designed to create an engaging and supportive work environment. Through regular feedback, strategic initiatives, and continuous improvement, we help you boost morale, reduce turnover, and foster a culture where every team member can thrive.

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Managing the end-to-end experience of your product or service is critical. Our product experience (PX) approach ensures that every aspect – from design and packaging to customer support – is aligned with your brand promise. By streamlining every touchpoint, we help you create a cohesive experience that builds trust and drives satisfaction.

Product Experience
Brand Experience
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Your brand is more than a logo or a tagline – it’s the sum of every interaction your customers have with your company. Our brand experience (BX) strategies are focused on building a consistent, authentic brand perception across all channels. We work with you to develop guidelines and practices that reinforce your values, enhance your reputation, and differentiate your business in a competitive market.

Common Services

Just as no two businesses are alike, no two XM solutions are the same. Our XM solutions are not "off the shelf" – each strategy is uniquely designed to fit your organization’s specific challenges and opportunities. Every solution begins with a conversation—let’s explore how we can tailor our XM expertise to elevate your business.

Brand Tracking
Brand Tracking
Precision brand tracking insights that reveal customer perceptions, shape targeted marketing, and spark continuous and competitive growth.
Workflow & Automation
Workflow & Automation
Unlock increased efficiency and growth by automating tasks, reducing errors, and enhancing customer service.
Text Analytics
Text Analytics
Transform unstructured text into real-time, actionable insights to add nuanced context.
Customer Effort
Customer Effort
Unlock key insights into your customers’ journey to identify pain points and ensure a smooth, hassle-free experience.
Benchmarking
Benchmarking
Leverage industry or historical comparisons to stay ahead of the competition.
Concept Testing
Concept Testing
Gauge customer sentiment, refine ideas, and ensure your next product or service is set for success.
Pricing Sensitivity
Pricing Sensitivity
Understand customer behavior and attitudes to optimize pricing and profitability.
Segmentation
Segmentation
Tailored experiences that resonate with each unique audience.
Product Naming
Product Naming
Craft memorable, meaningful product names through creative research and customer insights to set the perfect tone for your brand.
Employee Engagement
Employee Engagement
Ignite passion, drive creativity, and fuel breakthrough performance across the workforce.
Net Promoter Score
Net Promoter Score
Drive loyalty and growth by transforming satisfaction into endorsement.
Onboarding and Exiting
Onboarding and Exiting
Welcome new hires and ensure smooth departures by making every employee journey efficient and engaging.
Brand Awareness
Brand Awareness
Elevate your visibility and captivate your audience with strategic brand awareness that transforms recognition into revenue.
Product Satisfaction
Product Satisfaction
Capture honest product insights to drive improvements and create a truly customer-centric experience.
User Experience
User Experience
Leverage deep user insights to craft intuitive, personalized digital experiences that resonate at every touchpoint.
Training Evaluation
Training Evaluation
Turn actionable feedback into a roadmap for training, development, and growth excellence.
Reputation
Reputation
Forge a compelling narrative, safeguard your brand, and inspire unwavering stakeholder trust.
Pulse Checks
Pulse Checks
Capture real-time customer and employee feedback to swiftly address concerns and elevate engagement.
Customer Satisfaction
Customer Satisfaction
Leverage CSAT insights to fine-tune your offerings, boost loyalty, and propel business success.

A selection of clients...

We’ve transformed organizations of every size and across industries with proven, game-changing results. Ready to join our roster of success stories? Let’s make it happen together!

Utah Department of Transportation (UDOT)Federal Reserve Bank of DallasExcelia.ioQuadrillion PartnersAlaska Department of Transportation & Public Facilities (ADOT&PF)Mississippi Department of Transportation (MDOT)Transportation Research BoardInternational Coaching FederationFranklinDiscoveryAcademyFntn NU SKIN llogo.inddRedboxEvergreenTreatmentServicesLexingtonLawDXCoinstarProgrexionFoxNewsSeattleCreditGraniteSchoolDistrictLisaAnnEdwardsCreditRepairMicrosoftPaychexBureauofReclamationUtah Department of Transportation (UDOT)Federal Reserve Bank of DallasExcelia.ioQuadrillion PartnersAlaska Department of Transportation & Public Facilities (ADOT&PF)Mississippi Department of Transportation (MDOT)Transportation Research BoardInternational Coaching FederationFranklinDiscoveryAcademyFntn NU SKIN llogo.inddRedboxEvergreenTreatmentServicesLexingtonLawDXCoinstarProgrexionFoxNewsSeattleCreditGraniteSchoolDistrictLisaAnnEdwardsCreditRepairMicrosoftPaychexBureauofReclamationUtah Department of Transportation (UDOT)Federal Reserve Bank of DallasExcelia.ioQuadrillion PartnersAlaska Department of Transportation & Public Facilities (ADOT&PF)Mississippi Department of Transportation (MDOT)Transportation Research BoardInternational Coaching FederationFranklinDiscoveryAcademyFntn NU SKIN llogo.inddRedboxEvergreenTreatmentServicesLexingtonLawDXCoinstarProgrexionFoxNewsSeattleCreditGraniteSchoolDistrictLisaAnnEdwardsCreditRepairMicrosoftPaychexBureauofReclamation
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Testimonials

"I had the privilege of working with Mark for a season, and I can honestly say that he is one of the most competent, thoughtful consultants I know. As a trained Industrial-Organizational psychologist who has a passion for helping businesses drive toward success, I can confidently say that with Mark, you are in good hands. Mark has a deep understanding of research design, sample management, and advanced statistical analysis. And, though he operates at sophisticated levels, he communicates in helpful ways that his clients understand. His recommendations and interventions are evidence-based, which should give any leader hoping to achieve goal-oriented results a lot of confidence."

Garth Neufeld

Executive and Personal Coach, Organizational Consultant, Psychotherapist

"Mark brought appropriate humor and a calm demeanor to group projects that we worked on together. He is insightful and dedicated to completing his commitments with very high quality."

Tanya Boyd, PhD

Activating Awareness for Performance

"During my time as a graduate student at Seattle Pacific University, I had the immense blessing of having Mark as my mentor. On the SPU campus, Mark is a legend. He is known by faculty, staff and students as a diligent, hardworking and compassionate individual, whom has impacted the lives of many. Mark posses a sharp mind and an exceptional understanding of i/o psychology. Whether you are looking for a new professor, consultant or leader, Mark is your guy."

Zach Cook

Global Workday Solution Architecture

"Mark and I have worked together on a number of projects, both on graduate school team assignments as well as on our research team for our adviser; his thoughtfulness, diligence and achievement never cease to amaze me. For example, on our first team assignment, he coordinated all aspects of the project to make sure the final product would be top-notch. He facilitated the team meetings, set the agendas, and drafted the team contract and schedule. Our final paper on which we got excellent marks is a testament to his skills and abilities. Moreover, he never comes unprepared to meetings or class and is one of those rare people who seems to not understand the notion of procrastination! Not once have I seen him unprepared and ready to fulfill his responsibilities. I would highly recommend Mark for any position he aims for."

Victoria Cambell, PhD

I-O Psychologist | Change Champion

"Mark is easily one of the hardest working individuals I have ever had the privilege to work with. He is meticulous in making sure every aspect of a project, paper, or assignment is perfect, and does not rest until he has surpassed as many benchmarks as he can possible effect. Mark is also a highly driven business savvy professional; he is an excellent candidate for any management position as he can apply effective people strategies to real life business problems. Mark is truly gifted at leveraging the talent of those around him to make a project, team, or assignment better. Any company would be hard press to find a better human being than Mark as he is compassionate, empathetic, and a great active listener. I have no qualms about giving my full endorsement to Mark North, and I would be more than happy to discuss any questions an employer or customer may have about Mark."

Tim Broxholm

Higher Edu-preneur | Equity-Minded Business Leader

“I have had the pleasure of working with Mark on several organizational development projects where his leadership and diligent work ethic have led to quality and timely end products. Mark has the ability to focus and complete the task at hand while maintaining the larger picture and end goal. He brings a sincere yet fun element to his work with others and continually proved to be a team player. I have no reservations in Marks' skills and abilities as an I/O professional."

Liz Pavese, PhD

Organizational Psychologist | Leadership & Career Coach

"Mark is intelligent and dedicated, which is a perfect combination. Beyond that, Mark is a natural problem solver and works diligently to get to the root of problems and then suggest routes to recovery. I would gladly partner with Mark at any juncture."

Jeffrey Schaller

E-commerce Digital Content Manager

“I had the privilege of working with and learning from Dr. Mark North through my undergraduate degree and into my work once I graduated. Dr. North was always aware of what I needed to improve both my hard and soft skills and always took the time to coach me through those improvements. I view my time and experiences with him as essential to who I am today and to the path which I am following. These experiences have helped me to see that Dr. North has a great way of helping individuals, teams, and organizations to find solutions that will help them to build on their strengths and overcome their weaknesses."

Dylan M. Jensen

HR & Business Professional
“It has been a pleasure to collaborate with Mark on several project. Mark is very diligent and extremely responsive. He is always on task and prepared. Mark also brought a creative flair to projects as he conceptualized several innovative activities for presentations and designed high-caliber training tools. Besides being great at his work, Mark is downright friendly."

Daniel Hallak, PhD

Leader Development + Relationship Building
“As a student and research assistant to Mark I had the opportunity to watch Mark first hand in his work. Mark is an individual who believes in full cycle researching and thinking before engaging a solution. He is great at sifting through the data to find the solution and/or answer to the question. On top of that, Mark is an inspiring individual as he naturally leads and mentors those he engages with."

Brandon Buttars

Sr Strategic Business Partner

XM Pulse

Updates, Analyses, and Thought Leadership in Experience Management.

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Customer experience (CX) includes every interaction a consumer has with a brand, making it very important in the consumer packaged goods (CPG) industry. With more competition and changing consumer expectations, it's crucial to understand and improve CX for long-term growth. Key Takeaway: Investing in CX can lead to substantial business growth. Our study on "What is Customer Experience Worth? A Consumer Packaged Goods Study" highlights the significant return on investment (ROI) potential of enhancing customer experiences within CPG. This article …
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March 8, 2025
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8 min read
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Emotions are crucial in tourism as they greatly impact tourists' experiences and satisfaction levels. These emotional experiences have a significant effect on how travelers think and behave during their trips. It is essential for the tourism industry to understand these emotions in order to provide better service and build customer loyalty. Key Takeaway: Understanding and measuring emotions in tourism can lead to better service and happier customers. In this article, you will learn: Theoretical frameworks that explain emotions in tourism …
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August 14, 2024
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12 min read
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Strong customer partnerships are crucial for improving customer experience (CX), building stronger connections, and achieving business success. In today's competitive environment, companies that prioritize these relationships can greatly enhance their customer experience management (CEM) strategies. Key Themes Discussed Building Effective Customer Relationships: Exploring the role of trust and communication. Understanding Customer Experience Integration: Defining CX and BX, and how their interconnection influences purchase decisions. The Role of Personalization: Highlighting the benefits and techniques for personalizing customer interactions. Implementing Feedback Mechanisms: …
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August 2, 2024
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14 min read

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